It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
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The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant.
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Philip Morris launched the Marlboro brand in as a woman's cigarette, based on the slogan "Mild As May". In the s, advertising for the cigarette was primarily based around how ladylike the cigarette was. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips".
After scientists published a major study linking smoking to lung cancer in the s, Philip Morris repositioned Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer, but not wanting to admit it. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.
The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually greenlighted the campaign.
Within a year, Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy imagery. In order to comply with new regulations prescribed by the United States Food and Drug Administration in , Philip Morris rebranded Marlboro products marketed in the United States as "Lights", "Ultra-Lights", "Medium", "Mild", or any similar designation that yields an impression that some tobacco products are comparatively safe.
Similar restrictions were applied in the European Union some years ago.http://strilok.com.ua/image/tet-femme-cherche-homme.php
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CDI gave me free netflix! I signed up, and will be getting my coupon, so thanks OP. However, I was a bit concerned about the information they needed to verify my age. I had to give them previous address info, plus the last four of my SSN. Otherwise how did they get such information?
If so, that will piss me off. But thumbs up and rep'd for the coupon. After clicking the picture after the video, click the Offers tab up on the top right, and put the code in again. It will offer you the same choice of coupon, and you can get another one. It says it's valid for 2 uses.
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If you try to do that again, it won't let you. So double coupons! L1: Learner. It worked for me! However - my husband just now decided to quit so I have a bunch of coupons to get rid of! Just got my two coupons today in the mail.